I see problems and build digital solutions for them.
Software. Data. Automation. Communication. Built to work and scale where possible.
Computer Science student at Habib University building practical digital products across software engineering, data systems, and user operations. Focused on identifying real-world friction, designing clean architectures, and shipping reliable solutions—from offline-ready event platforms to enterprise sales dashboards and campus-wide communication networks.
1,200+ students receiving dozens of unread email blasts→
Important updates lost across fragmented club pages→
No direct, two-way communication channel with students→
The Solution
Direct WhatsApp Community & Event Campaigns
Moved campus announcements directly into students' daily messaging apps with organized topic channels, replacing easily missed mass emails with active student discussions.
Real user problems, messy spreadsheets, and operational bottlenecks turned into reliable software, clean data pipelines, and intuitive products.
[01]Habib University Student Government/2025 — 2026
Cabinet Chair — Communications
Campus Digital Communications & Student Engagement
Treated campus student communications like a real product challenge: shifting away from easily ignored mass emails to an organized WhatsApp Community hub, supported by clean, recognizable visual campaigns.
+5,390%Increase in Student Reach
The Problem: Email Overload
1,200+ students received dozens of uncoordinated email blasts every week. Critical governance updates and student advocacy initiatives were lost in crowded inboxes with virtually zero read rates or feedback.
The Solution: Direct Channels
Created an official WhatsApp Community with organized topic channels, established clear publishing guidelines, and ran targeted visual campaigns that students actually noticed.
Approach: From unread mass emails ──→ Direct WhatsApp Community HubAudience: ~1,200 Students
[CASE STUDY // 01]Campus Communication Strategy & Student Engagement
Community Architecture
01 // The Problem
Email Fatigue & Lost Updates
Institutional email blasts were largely ignored by students, leading to low event turnout and missed advocacy updates.
StatusLow Open Rates & Clutter
02 // The Solution
Dedicated WhatsApp Community
Launched and managed an official WhatsApp Community with organized topic channels for real-time updates and campaigns.
Primary ChannelWhatsApp Community Hub
03 // The Outcome
Massive Surge in Student Reach
Direct, mobile-first delivery and recognizable campaign visuals led to immediate student engagement and active event attendance.
Monthly Reach+5,390% Verified Growth
APPROACH: FROM UNREAD MASS EMAILS TO ACTIVE COMMUNITY CONVERSATIONSSTUDENT ADOPTION: +13% (30 DAYS)
Turned complex retail sales data into a reliable internal product: transforming messy, inconsistent supermarket spreadsheets into an automated data model and an intuitive Power BI dashboard for executive leadership.
40K+ → ~4.3KClean Rows / 3-Year History
The Problem: Spreadsheet Overload
Commercial leadership required weekly visibility into brand market share across supermarket branches nationwide. However, monthly data arrived in raw spreadsheets with over 40,000 unstandardized rows per store, making manual comparisons slow, exhausting, and error-prone.
The Solution: Automated Data Pipeline
Automated the data cleaning process using Power Query and macros to validate branch names and align mismatched columns, feeding clean data into an interactive Power BI dashboard that updates instantly.
Data Flow: 40,000+ Raw Rows ──→ Clean Data Model (~4,300 Rows)Performance: Instant Dashboard Filters (<1.0s)
[CASE STUDY // 02]Nationwide Retail Sales Data Pipeline & Dashboard
Data Architecture
01 // The Problem
Messy Store Spreadsheets
Nationwide supermarket branch files with unaligned columns and manual formatting variations.
Volume40K+ rows/file
02 // Automated Cleaning
Smart Data Processing
Power Query logic and macros automatically fix column headers and standardize store branch names.
EnginePower Query + VBA
03 // Clean Data Model
Relational Star Schema
Consolidated 3-year historical dataset organized cleanly by store, brand, and date.
ModelStar Schema
04 // Executive Dashboard
Interactive Power BI
Instant market share filtering and brand comparisons for weekly leadership decision meetings.
Clean Dataset~4,300 clean rows
FROM RAW CHAOS TO ACTIONABLE INSIGHTS: 40,000+ SPREADSHEET ROWS ──→ ~4,300 CLEAN RECORDSDASHBOARD SPEED: INSTANT FILTERS (<1.0s)
Product Design & Mobile Engineering · Status: Shipped v1.0.0
Private, Offline-First Personal Finance App
A personal finance app built around how people actually think about money: prioritizing expenses, budgets, debts, and regular bills—without connecting bank accounts or tracking income—kept 100% private on-device with biometrics.
269 Tests100% Automated Test Pass · v1.0.0
The Problem: Finance Apps Are Too Intrusive
Most budgeting apps force users to link bank accounts, log every penny of income, and upload private transactions to third-party cloud servers. In reality, people just want to know their fixed bills and their safe daily spending pace without sacrificing their privacy.
The Solution: 100% Private & Focused
WalletMelt was built strictly around four clear domains: Expenses, Budgets, Debts, and Fixed Bills. All data stays strictly on your phone in an encrypted local database, protected by a master PIN and biometric unlock.
Event Software & System Design · Status: Live & Deployed
Event Management Platform with Offline Check-In
Designed and built an all-in-one event platform that runs smoothly even with bad convention Wi-Fi: providing separate portals for students, volunteers, and organizers with instant offline QR badge scanning.
3 PortalsStudents, Volunteers & Organizers
The Problem: Gate Bottlenecks & Weak Wi-Fi
Multi-thousand attendee convention venues frequently suffer from overloaded Wi-Fi and cell dead-zones. Relying on cloud server lookups caused long registration queues at the door, while forcing attendees to download a native app caused huge drop-off.
The Solution: Browser-Based & Offline-Ready
Shipped an offline-first web app that opens immediately in any browser and caches attendee badge verification locally on volunteer phones, allowing instant camera scanning with zero internet needed.
[05]Habib University Institutional Offices/Sept 2023 — Present
Multi-Department Appointments
University Analytics Dashboards & Student Portals
Built automated data dashboards and digital tools across three university appointments: unifying digital engagement into interactive Looker Studio dashboards for senior leadership, launching campus feedback tools, and standardizing student support records.
VP FinanceExecutive Reporting Dashboard
The Problem: Scattered Campus Records
Senior university leadership and department heads required continuous visibility into campus digital reach, event feedback, and student engagement. However, records were scattered across separate department files and manual reports.
The Solution: Automated Dashboards & Portals
Built automated data pipelines for web analytics, launched the Career Fair Feedback Portal, and delivered an interactive Looker Studio executive dashboard presented directly to the Vice President of Finance.
Institutional Analytics: Live Departmental Dashboards Delivered to VP FinanceScope: 3 Consecutive Student Employment Appointments
Automation & Analytics
Aggregated website and social analytics; engineered a live Looker Studio executive dashboard presented directly to the VP Finance.
Executive BI Dashboard
Data & Research
Developed the Career Fair Feedback Portal and organized student support datasets for departmental compliance.
Feedback & Support Portals
Office of Student Life
Coordinated campus digital channels, newsletters, and student discount partner promotions.
A track record across retail sales analytics, university student governance, campus digital products, and media production.
[01]Jun 2026 — Aug 2026
Student Communications & Digital Engagement Associate (Contract)
Habib University — Office of Student Life · Karachi, Pakistan
Managed digital communications and cross-functional initiatives spanning social strategy, brand partnerships, and newsletter production.
[02]May 2025 — Jun 2026
Cabinet Chair — Communications
Habib University Student Government · Karachi, Pakistan
Revitalized HUSG's digital presence, achieving +5390% increase in reach and 13% follower growth within a single month through data-driven content strategies.
[03]Sept 2023 — Present
Consolidated Internships & Departmental Roles
Habib University · Karachi, Pakistan
Multiple consecutive student employment appointments across analytics, research, and institutional marketing.
Roles Held:
└─ Automation and Analytics InternNov 2025 — Present
└─ Student Data and Research InternNov 2025 — Dec 2025
└─ Marketing and Communication InternSept 2023 — Jun 2025
[04]Jun 2025 — Sept 2025
Project Intern
L'Oréal Pakistan (Private) Limited · Hybrid
Executed large-scale sales data harmonization and transformation, consolidating 40K+ rows per file into a unified 4,300-row 3-year dataset and developing executive Power BI dashboards.
[05]Feb 2024 — Jul 2025
Video Editor
BridgeIT · Remote
Part-time video editor producing computer science lectures and student-oriented podcasts.
Background & Perspective
Education & Leadership
Academic foundations, campus governance leadership, professional credentials, and operating mindset.
Education
Habib UniversityAug 2023 — Expected May 2027
BSc in Computer Science · Karachi, Pakistan
Alpha CollegeAug 2021 — May 2023
A Levels · Karachi, Pakistan
Beaconhouse Schooling SystemNov 2015 — May 2021
O Levels · Karachi, Pakistan
Certifications
Foundations: Data, Data, EverywhereGoogle
Verified
Leadership & Community
U.S. Consul General Youth Council (CGYC)2026 Cohort
Member
Selected member of the U.S. Consul General Youth Council (CGYC) 2026 Cohort.
Habib University Student Government (HUSG)2025 — 2026
Cabinet Chair — Communications
Cabinet Chair leading university-wide communications and student engagement initiatives.
How I Work
“I see problems and I try to build digital solutions for it and potentially scale if possible.”
Approaching challenges by understanding the whole picture—how people interact, where data gets tangled, and how software can simplify daily work.
